🧬 Why 59% of Companies With Product-Market Fit Still Fail to Scale

Viele Unternehmen erreichen den Produkt-Markt-Fit und scheitern dennoch beim Skalieren. Norbert analysiert, warum 59 Prozent der Firmen in dieser Phase stecken bleiben. Oft liegt es nicht am Produkt selbst, sondern am fehlenden Wandel der Unternehmensstruktur. Der Vortrag beleuchtet das Konzept des Product-Company-Fits. Er zeigt auf, warum klassische Ratschläge wie schnelles Einstellen oder aggressive Roadmap-Planung die Stagnation eher beschleunigen als beheben. Die Basis bilden drei Jahrzehnte Erfahrung und über hundert Turnarounds. Es geht darum, die Muster hinter dem Stillstand zu verstehen und die eigene Organisation entsprechend auszurichten.

🚀 Everyone in product optimizes for product-market fit. Almost no one talks about what breaks next: 59% of companies that reach PMF still fail to scale. Not because of the product — but because the company itself never transforms to match it. Norbert calls this missing step "Product-Company Fit." Drawing on 30+ years and 100+ product turnarounds, this talk shows the recurring pattern behind stalled scale-ups, why the standard advice — raise more, hire faster, push the roadmap — often accelerates stagnation. ⏰ Schedule (CET) 17:00 - 17:05 Intros 17:05 - 18:00 Presentation and Q&A ✨ About the Organizers We're on a mission to help companies discover and deliver great products faster. We do this by empowering our community to share knowledge generously. Through our consulting engagements, we do all the hands-on and unglamorous work of a Product Manager on an Interim basis (3-12 months). We onboard fast, align teams, and deliver outcomes. 😉 👋 Join the conversation on Telegram. 📲 Connect with us on LinkedIn. 📺 Watch our previous talks here. 🚀 Would you like to attend one of our in-person events? Check the calendar here. 💌 Don't forget to subscribe to our newsletter to be up-to-date with the latest Product News. 🤩 Step Up: Do you want to speak at our next events? Email speakers@getproductpeople.com