Where do your users get stuck?

Dein Produkt funktioniert in deinem Kopf einwandfrei. Ob das beim Nutzer genauso ankommt, zeigt erst der Blick von außen. In diesem Workshop bei COCO analysierst du mit einer Customer Journey Map, wo Nutzer hängen bleiben. Du bringst eine eigene Idee oder ein Projekt mit und arbeitest dich durch die einzelnen Schritte bis zum Ziel. Corinna Fumagalli leitet die 90 Minuten. Es geht um praktische Schritte und den Austausch mit anderen, um Schwachstellen in der Nutzerführung zu finden.

You know how your product or service is supposed to work. But what does the experience look like from your user’s side? A confusing first step, missing information, an unclear next action: small moments can make people hesitate or give up. In this free, hands-on workshop, we’ll use a Customer Journey Map to explore an experience from the user’s perspective and identify something worth improving. No previous experience with journey mapping is needed. WHAT WE’LL DO Bring a product, a service or a startup idea you’d like to work on. Together, we’ll: Choose a specific user and a goal they want to achieve Map the steps they take, including their questions and possible frustrations Identify one critical moments Sketch a possible improvement and a way to test it You’ll leave with a first journey map, fresh perspectives from other participants and a concrete next step to explore. WHO IT’S FOR Startup founders, early-stage teams, freelancers, and people working in UX, product or service design who want to explore a real challenge together. Come with a project if you have one. If you don’t, you can work through an example. THE FORMAT 90 minutes · In person In English (possible interaction in Italian, Spanish and German too) A small-group session with guided activities and peer feedback. ABOUT THE FACILITATOR I’m Corinna Fumagalli. My work brings together UX, training and project design. I use human-centred design tools to help people understand challenges, exchange perspectives and turn ideas into practical next steps. WHAT TO BRING WITH YOU? Bring your curiosity — and a problem you haven’t quite figured out yet. Register to join us!