Build Your First Funnel

Eine gute Idee braucht einen Plan für den Verkauf. In dieser Session geht es darum, wie aus Interessenten zahlende Kunden werden. Mussie erklärt, wie man einen Funnel strukturiert und die Phasen der Customer Journey definiert. Der Fokus liegt auf Strategien zur Lead-Generierung und messbaren Ergebnissen. Das Format ist interaktiv und auf die Anwendung im eigenen Startup ausgerichtet. Du erhältst konkrete Ansätze für den Aufbau von Marketing-Systemen.

As a founder, having a great idea or product is only the beginning. The real challenge is turning interest into action and getting the right people to become your customers. But how do you guide someone from discovering your business to actually buying what you offer? Join us for a practical, hands-on session where we’ll explore how to build your funnel and create a clear path from attracting potential customers to converting them into paying customers. Whether you’re launching your first startup, validating an idea, or looking to improve how you acquire customers, this session will help you understand the fundamentals of building a funnel that works for your business. 💡 Understand what a funnel is and why it matters for your startup 🎯 Identify your target audience and the key stages of their customer journey 🛠️ Learn how to structure a simple funnel to attract, engage, and convert potential customers 📈 Explore practical strategies and tools to turn leads into paying customers 🚀 Start building a funnel you can test, improve, and use to grow your business Expect an interactive session filled with practical insights, real-world examples, and actionable steps you can apply straight to your startup. 🎤 About our Speaker Mussie Mussie helps founders and small and medium-sized enterprises (SMEs) develop effective marketing strategies to attract the right audience, generate leads, and grow their businesses. Based in Berlin, with his work at Demand Engines focuses on helping businesses build effective demand generation and customer acquisition strategies that support sustainable growth. With a focus on practical solutions and sustainable growth, Mussie helps founders understand how to reach potential customers, communicate their value, and build marketing systems that support their business goals. *Whether you’re starting from scratch or looking to make your customer acquisition more effective, you’ll leave with a clearer understa...